Partnership designed to bring the magic of live theatre to travelers and deepen Berkeley Rep and Oakland Airport’s connection with East Bay residents and visitors
Oakland, Calif. – March 31, 2025: Today, Berkeley Repertory Theatre (Berkeley Rep) announced a new partnership with Oakland Airport (OAK). Through this collaboration, Berkeley Rep and Oakland Airport will create opportunities to highlight the intersection of travel and live theatre, featuring cross-promotional marketing, special ticket offers for OAK travelers, and curated activations designed to engage audiences both at the theatre and beyond.
“We’re incredibly excited to partner with Oakland Airport and welcome them as a season sponsor,” said Berkeley Rep Managing Director Tom Parrish. “Our partnership is rooted in a mutual commitment to the East Bay and Greater Bay Area and allows us to share the power of storytelling with travelers from around the world. As Oakland Airport connects Bay Area residents to the world, we hope this partnership helps to connect more people and communities through the power of live theatre and to immerse residents and visitors in the creative spirit of the East Bay.”
“OAK is proud to partner with Berkeley Repertory Theatre for the 2025 season,” said Port of Oakland Director of Aviation Craig Simon. “We are committed to supporting community organizations like Berkeley Rep. The theatre is a cultural cornerstone of the San Francisco Bay Area region, and we look forward to a prosperous partnership this season.”
Berkeley Rep creates ambitious theatre that entertains and challenges its audiences, provokes civic engagement, and inspires people to experience the world in new and surprising ways. This partnership with Oakland Airport marks a new chapter in furthering Berkeley Rep’s mission to make live theatre more accessible and to engage with the community in bold and innovative ways.
About Berkeley Rep
Berkeley Repertory Theatre has grown from a storefront stage to an international leader in innovative theatre. Known for its ambition, relevance, and excellence, as well as its adventurous audience, the nonprofit has provided a welcoming home for emerging and established artists since 1968. Over 6 million people have enjoyed more than 500 shows at Berkeley Rep, including 87 world premieres. Berkeley Rep shows have gone on to win eight Tony Awards, nine Obie Awards, 11 Drama Desk Awards, a Grammy Award, a Pulitzer Prize, and many other honors. In recognition of its place on the national stage, Berkeley Rep received the Tony Award for Outstanding Regional Theatre in 1997. Through its annual seven-play season, together with up to four special event presentations, Berkeley Rep invites audiences to enjoy an eclectic range of theatrical experiences featuring diverse artistic voices, themes, and perspectives. To formalize, enhance, and expand the processes by which Berkeley Rep makes theatre, The Ground Floor: Berkeley Rep’s Center for the Creation and Development of New Work was launched in 2012. Serving some 20,000 people a year, Berkeley Rep’s School of Theatre ensures broad access to dynamic arts educational activities, especially for Bay Area youth, and provides immersive training for current and future theatre makers. In 2021, Berkeley Rep launched In Dialogue, a program that places its theatre-making skills and resources in service of the community. Using storytelling as an anchor, In Dialogue is developing long-term collaborations with local, socially centered organizations, as well as educating and activating our audiences around organizations whose work aligns with the themes of our productions. Berkeley Rep’s bustling facilities—which include the 600-seat Roda Theatre, 400-seat Peet’s Theatre, Medak Center, and a spacious campus in West Berkeley—are helping revitalize a renowned city. Learn more at berkeleyrep.org.
Media Contact:
Kevin Kopjak | Prismatic Communications | [email protected]