The opening marks the second new storefront at OAK under new retail program
Oakland, Calif. – March 13, 2025: Shop the Town is the newest retail experience offered at Oakland Airport (OAK). One of 16 new retail locations coming to the airport, the store is operated by retail concessionaire Paradies Lagardère. The location offers a wide assortment of local products, including gourmet snacks, regional wines, gifts, jewelry, artisanal goods, and apparel as well as licensed sports team apparel, convenience items, travel accessories and more. The store is located in OAK’s Terminal 2, near gate 24, and is open every day from 4:00 a.m. to 11:00 p.m.
“We are progressing quickly on our new retail program here at OAK, and we’re pleased to introduce the second new location with the opening of Shop the Town,” said Port of Oakland Director of Aviation Craig Simon. “Passengers can enjoy a wide selection of items available at the new store. We’re especially excited about the inclusion of locally made items from Bay Area businesses!”
Shop the Town shares an exciting journey through East Bay roots and Oakland’s culture that inspires travelers to shop local. The main attraction of Shop the Town is the celebration of local designers, artisans, chefs, and businesses, whose stories are highlighted by Paradies Lagardère’s “Meet the Artisan” program. Local offerings include businesses such as Oakland’s Own, Doodles.Ink, Old Salt Merchants, Bicycle Coffee Co., and Wooden Table Baking Co. The store also features a mural created by local artist Paulette Nichols.
Several other new retail locations are currently under construction at OAK and are expected to be rolled out throughout the year.
Click here to view and download photos and video footage of Shop the Town.
About Paradies Lagardère
Paradies Lagardère is a travel retailer and restaurateur that handles $1.6 billion in annual sales from more than 700 stores, restaurants and bars in more than 90 airports across North America. Specializing in three airport concessions areas – Travel Essentials, Specialty Retail and Dining with expertise in international, national, and local brands – Paradies Lagardère’s commitment to exceptional customer service, superior design and award-winning retail and restaurant operations has earned the company numerous accolades, including Best Airport Retailer for 27 consecutive years and Best Brand Restaurateur by Airport Experience News. For more information, visit www.paradieslagardere.com.